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Improve Email Marketing Results Through Split Testing

With email becoming a more prevalent form of marketing due to its low cost, ease of distribution and immediate insight into effectiveness, recipients are inundated each day with communications. As a...

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5 Ways to Make Social Media Work for Your Business

Today’s consumers look to the internet to gather information; therefore, businesses without an active online presence, whether that be with an effective website or a lively social media effort, are...

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Measuring the Success of Social Media

Social media is more of an important aspect of lead generation and lead conversion today than it has been in recent years. According to the MarketingSherpa 2011 Social Marketing Benchmark Report, over...

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Lead Generation: 3 Tips for Effective Messaging

In a world where everyone seems to be competing for attention, buyers are constantly influenced to make purchases whether online through web banners and pop-ups or traditional mediums like lead...

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Lead Generation: Incorporating What if?

In some organizations it seems as though sales teams have by default, adopted an “us versus them” mentality when it comes to selling to lead generation prospects. Meaning the sales pitch is not very...

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B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts

by David Kirkpatrick, Reporter SUMMARY: To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry experts to offer you six tactics based on marketing lessons learned...

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Marketo Tips on Lead Scoring 101

DIAGNOSE NEED Chances are you recognized the need for an automated marketing solution after reading a variety of blog posts and attending trade shows that convinced you it’s an essential element to...

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Lead Nurturing Basics: Contact Stage

Determining what buying stage a prospect is in during lead nurturing will help businesses decide what content needs to be sent. To simplify, we can break down prospect buying behaviors into three lead...

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You are a B2B company, do you use Facebook?

From a lead generation standpoint, Facebook and other social media sites can be a great avenue to reach and connect with prospects. Businesses are constantly being told to use social media to help...

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The Role of Marketing Automation Services in 2013

2013 is right around the corner and with the coming New Year comes a chance to revamp your sales and marketing strategies.  There are several trends emerging for the upcoming year and it is important...

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You Too Can Use Social Media to Get Leads – Here Is How

(Part 1 of 3: LinkedIn) Social media marketing has revolutionized the way we interact with our customers. If you are currently unaware of the power of this booming marketing tool, here are some things...

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You Too Can Use Social Media to Get Leads – Here Is How (Part 2 of 3: Google+)

In our previous post, we looked at how to boost your lead database using LinkedIn. Today, we shift our focus to Google+ and how it can be turned into another very powerful social lead generation tool....

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You Too Can Use Social Media to Get Leads – Here Is How (Part 3 of 3:...

We could not talk about social media for lead generation and not mention the two social media giants: Facebook and Twitter. First, let’s review three fundamental rules of inbound marketing that will...

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Who Said Direct Mail Was Dead?

The way we communicate today has strongly been influenced by the creation of Internet, email, and social media. People more and more interact with each other on digital platforms, and do not seem to...

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4 B2B Trends to Watch Out for in 2014

With 2014 right around the corner, let’s look at the some trends your B2B organizations should be prepared for. Image Source: Bolshakov (Flickr user) 1.       Content According to a MarketingCharts...

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15 Marketing Automation Stats That Have Marked 2013

Marketing automation has been a very hot topic in the world of sales and marketing this year. Consequently, we’ve decided to put together this compilation of 15 statistics that will help you understand...

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Lead Generation: Habits to Leave Behind in 2014

2013 is now gone. Why not use this opportunity to abandon with it some bad habits that are hurting your business? Improve your 2014 lead generation performance by giving up the following habits; 1....

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Lead Generation: Habits to Leave Behind in 2014

2013 is now gone. Why not use this opportunity to abandon with it some bad habits that are hurting your business? Improve your 2014 lead generation performance by giving up the following habits; 1....

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Overlapping Sales Channels – Key Indicator of Strong Revenue Generation Efforts

Generally companies that have had success in sales want to know if they should be doing more to reach their potential as an organization with a sales focus.  How does a company looking to diversify...

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Ten B2B Sales Trends to Watch for in 2017 

  Business-to-business sales are an entirely different paradigm than business to consumer sales, and operates by its own set of rules, as it should! This is a very exciting time for Business to...

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